The Wedding Videographer

When it comes to weddings, some folks have seen it all. They are… the wedding videographer. These mockumentary videos dive deep into the world of a wedding videographer, with interviews and dramatic reenactments. The wedding videographer talks about how, despite tons of planning on the bride/groom’s end, every wedding they’ve gone to has had shit go wrong (such as a portal opening up on the dance floor and sucking guests into an alternate dimension). If things go wrong on your perfect day, imagine all the other days! That’s why there’s Allstate.

My Creative Director and I wanted to turn the “portal” joke into a traditional background gag. Inspired by the scene from Men in Black where J has to deliver a baby in the field, we pictured a typical professional wedding video of guests on the dance floor, dancing in the foreground. oblivious to a loud, flashing portal which opens up in the background and inhales a random uncle, they continue to dance.

Coming Up 2Nite

Coming Up 2Nite on Wait, What? is a “news” series which highlights the most unbelievable stories. Meet The Man Who Couldn’t Turn Left, hear the story of The Waiter Who Split The Check 7 Ways, and later tonight, A Beer That Is Cheap But Still Tastes Good. That beer is Two Hats, and unlike the rest of these stories, this one is true.

We didn’t want to explicitly match Two Hats’ aesthetic or branding, we wanted to make a believable 24-hour action news show: The world map/tv screens backdrop, the dramatic and imposing 3D logo, the sickeningly slick letters, everything you would see on the muted TV in your dentist’s waiting room is captured in the title card. The corny Photoshopped-together preview image is directly modeled after the ones you would see on any big news network right before the commercial break. This style of joke is very in line with The Onion’s brand of humor: “Breaking news: [insert misdirect].”

Totino’s Presents:

Movies are just better with snacks, and while the old go-to is popcorn, I can’t argue that a monstrous plate of Pizza Rolls is a step up. Totino’s Presents: celebrates the union of cinema and Pizza Rolls with movie spoof sponsored content.

Other than the presence of delicious bite-sized snacks, these videos need to look and feel like a Hollywood summer horror movie. I used imagery and typography reminiscent of The Conjuring, Insidious, or The Exorcist. Preceded by a spoofed preview green screen, it’s easy to imagine this trailer playing out in your head.

The PTO Game Show

The PTO Game Show is your typical game show, except the prizes are…spending your day off fixing the fence? Why spend your hard-earned PTO sleeping in your childhood bedroom at your parents house, binge-watching some show on some streaming service, or doing chores around the house? Don’t waste your time on The PTO Game Show. Make the most out of your vacation time with Royal Caribbean.

I knew exactly what this cheesy game show package needed: a big dumb bold 3D show logo, unnecessary amounts of flashing lights, fog, motion graphics, and an absolutely hideous set. My Creative Director wanted a rotating platform to display the prize, so I Photoshopped one together. Add in an enthusiastic model, a dumbfounded every-man contestant, add Royal Caribbean brand colors on top, and what you have is a hilarious twist on your typical modern cable network game show.

Sleazy Steve

Salespeople will do almost anything for a sale and information about a potential client. And while it’s a common misconception that salespeople are sleazy, this is just not true. Well, some are. Like Steve, the sleaziest salesman in the game.

In this children’s book See Dick and Jane style parody, we see just how far Sleazy Steve will go to form relationships with clients. We juxtapose this with Salesforce’s easy to use and efficient technology. Steve stole a potential client’s dog and pretended to find it just to make an introduction, but you’re better off just using Salesforce.

As a team, we decided very early on that the visual style needed to be a mix of See Dick and Jane and Leisure Suit Larry, so I drew up concepts for the character, and away we went. Storyboarded by my Creative Director, I illustrated a title card and this scene. I had never drawn in the style of ‘40s/’50s illustration, or in the style of Leisure Suit Larry, but by the end of the day we had brought a children’s book about the world’s sleaziest salesman to life.

Snack Support Group

In these spots, lesser snacks gather around in miniature chairs, in a support group. They won’t move or animate, we just hear VO of them sounding off about an unexpected new snack that’s messing with their lives: Whisps. Whisps are the new snack in mouth-town and here to stay. #SorryNotSorry.

Whisps are delicious, light, savory and classy, So I decided to contrast that with a scene we’re all familiar with from movies and TV: we walk into a community center or church basement. A cheap sign tacked up to a bulletin board points us to a beige metal door. We walk through to a dark room. Yellowed, flickering lights dimly illuminate a circle of chairs. Where this scene would normally turn dark, we are shown a group of shitty snacks confiding in each other. Whisps are just so good it’s not fair to other snacks.

Trolli Today

Trolli is all about gettin’ weird with it. Sour gummy sloths? Why not. Sour Octopus? Sure. Let’s try new things, have a blast, and eat some good snacks. Why not carry that same spirit of bizarre fun into a talk show? In this spot, our lovable, goofy host will explore all of the brightly-colored, sweet, off-the-wall things going on today.

I envisioned this as something that kids as well as adults could enjoy. Bright colors, hand-drawn lettering, crudely cut out photographs, brand colors and gummi worm motifs are the design scheme. It’s built with a low budget, and about as clean-cut as our host is. The Chris Gethard show was my chief inspiration, with Trolli’s branding hand-in-hand.

Bathin’ with Ballers

ELEVEN SPORTS is changing the way sports content is delivered, so in this spot, we go where no locker room interview has gone before: to the showers. “Bathin’ with Ballers” would interview real basketball players while they get sudsy.

ELEVEN SPORTS’ branding is modern, sleek and technological. Although the idea is silly and would lend itself well to a lo-fi awkard tone, I imagine this show being produced like any other sports network’s programming: Crisp design, strong typefaces, gorgeous 4K video.

Top 5 Modern Monks

You’ve all been waiting and the list is finally here: The top five chillest monks of 2018.

• 5. Morkle: Longest vow of silence since the dark ages. Seriously this dude has not spoken in years.

• 4. Lyle the wise: Coolest haircut

• 3. Dorfin the humble: Most legit temple.

• 2. Cullmo the zen: He spits hot fire chants.

• 1. MONQ personal essential oil diffusers: They come in a ton of blends like zen, ocean, and sexy. Rumor has it they are making the other monks jealous, they should puff on some happy. Monq: Modern aromatherapy.

The copywriter behind this was inspired by local channels’ sports rankings, and I immediately saw a chance to let more of The Onion’s voice shine through. This meant less attractive models, more drab and off-putting color and design choices (except for some MONQ green in the first image), and just plain weirder imagery. MONQ is a serious, luxurious brand, so I kept the product bright and beautiful in this strange triptych.

The Who Gives A Sh*t Collection

When you listen to music on your phones, crappy laptop speakers, and $20 earbuds you’re not really even listening to music. And now there’s a music collection just for you!

In this series, we parody those CD compilation commercials by creating the Who Gives a Sh*t Collection – a terrible album of half-assed songs to enjoy if you’re just going to listen on terrible speakers anyway! If you’re not going to listen on KEF speakers, you might as well listen to this. Then we’ll learn the great features of the products.

KEF is not a brand who’s products you would see on a dingy commercial like this. KEF is top-of-the-line speakers for people who want the best sound. A company who makes products for people who don’t Give a Sh*t would, though. Our whole team has vivid memories of these bizarre compilation album commercials that would come on at weird times of the day, and I’m sure you do too. We could have thrown together a mood board of screen grabs from these commercials and called it a day, but this was too much fun to pass up. using stock photos, screen shots, typography, and a ton of Photoshopping, I made these bogus screenshots that would make anyone who Gives a Sh*t about their speakers happy they bought KEF.