We Have Just the Part.

AllPoints wanted to keep their logo, but everything else was fair game. I wanted to do something to set them apart from the competition, something that would make AllPoints instantly recognizable in the market. In a sea of reds and blues, I chose a sunny yellow and warm gray color scheme, combined with the professional-yet-friendly Soleil font family. The yellow evokes action, speed, and optimism. Overlapping translucent circles represent all of the ways AllPoints has you covered coming together, and idyllic photographs of bright, clean kitchens show what your clients’ kitchens will look like. The tone is positive, affirming, helpful, and refreshing among the drab competition.